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Valentino: The Digital Experience

Published by Uniqua Hardy on 27-Mar-2013 Fashion
Tags: valentino

In 2008 the public was given a view behind-the-scenes of the incredible Valentino with the film Valentino: The Last Emporer highlighting the final two years of Valentino Garavani's career as the last authentic couturier still in the fashion game. In November 2012, to mark 50 years, by opening up an exhibition at Somerset House in London, the legacy of Valentino couture was celebrated by giving the public a more personal insight view of the powerful italian couture house he founded.

The set up and vibe is very on point: sophisticated, elegant and beautiful in it's simplicity. As well as showcasing haute couture dresses, the exhibition succeeded to open visitors eyes to the unbelievable work behind the creations. Even though Garavani has retired from the house and the exhibition is coming to an end, the experience of his glamorous years live on in a new online virtual museum.

Garavani's aim to make women feel beautiful has been fulfilled to an incredible level and the online platform gives the viewer the ultimate insight of it all. The museum like set up opens up to a modern spacious, white room with a red Valentino couture dress in the middle. You realistically move through the room by moving your mouse and all around the room are doors with different themes. These include everything from information on muses and friends to archives of press, catwalk shows, original sketches and videos.

The platform online gives a similar experience as the Valentino: Master of Couture exhibition did at Somerset House. The emotional value that his career had to floated in the air at the exhibition and is obvious in every single part of the website.

There has been much detail put into it to give the world the most authentic feel. In one of the digital rooms mannequins are displayed dressed in handmade Valentino and grouped by themes such as whites, prints and pastels, animal prints, embroidery, red and so on.  When clicking on a dress the screen moves you closer to it, and by clicking on the "more"  icon you get details like an in-depth description of the dress, what year, which season, a video of it on the catwalk and the original sketch of it.

Some go on to telling you who wore the dress and when, for example a black crepe evening dress designed for Monica Vitti for the film 'La Notte' in 1961, Jacqueline Kennedy's white wedding dress with lace detailing and a cream organza evening ensemble worn by Audrey Hepburn. This might mark a start of fashion exhibitions held on an interactive digital platform as the viewer can explore within the comfort of their home, without having to go through the trouble of finding the venue and being crammed in a large. 

In a clear and easy to grasp manner, the website gives a sneak peak into Valentino Garavani's life, shares incredible stories behind the dresses, displays the breath taking creations and brings the work behind them to the viewers acknowledgment with a bittersweet nostalgic vibe. Even a person with the least interest in fashion would leave with a appreciation for the huge significance of Valentino's career and his handmade pieces of art.

Experience it for yourself at: www.valentinogaravanimuseum.com

Uniqua Hardy is a young Finnish American who is studying Fashion Promotion at the University of Creative Arts.

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