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Dioralop Is Polariod Spelled Backwards

Published by Branco Popovic on 13-May-2013 Conversations, Fashion
Tags: Dioralop, Fashion, Interview

FASHIONCLASH Maastricht 2013 countdown has started. In just few weeks the 5th edition will welcome more than hundred designers from all over the world. One of the highlights is the Croatian label Dioralop currently based in Zagred. Hailing from the island Pag, Andreja Bistricic is a 31-year-old fashion designer with a graduate diploma in fashion from Central Saint Martins in London. Hailing from Zagreb, Croatia, Maja Merlic is a 22-year-old student in architecture at the Faculty of Architecture & Urbanism in Zagreb. They founded Dioralop label together and it seems like a golden team. They won the Croatian Elle Style Award for the best young label in 2012 and gaining international exposure.
Dioralop is a label of two designers. How did you girls meet and how is it to work together?

Beside Dioralop, Andreja Bistricic runs another brand under her name, which she started immediately after graduating. The main line is mostly monochromatic, but she has always wanted to work with colors. Until she met Maja Merli? at a wedding, who is an architect, but also the artist-manipulator of Polaroid photographs. Andreja fell in love with the whole technique of creative deconstruction of Polaroids and getting completely new unseen colors and patterns, trying to achieve as much as possible with abstract images. We don't have any proper working hours or a standard working day. Some times it's really hectic and other times it's really calm. We always work together and we do everything together. But mainly, Maja is in charge of prints and accessories and Andreja is in charge of the design, but we make all decisions together.

What inspires you in general?


Can you tell us something about polaroids as source of inspiration and how you developed the color schemes?

Our collections are inspired by Polaroid pictures which were created by intentional spills of chemicals and by exposing them to different temperatures. This way the pictures get different colors. Dioralop is the quirky palindrome of Polaroid, meaning it's simply spelled backwards. The pictures get different colors depending on the temperature. So it is always sort of a surprise because we are never really sure what we will get. And these Polaroids are scanned in high resolution and then digitally printed on a fabric in Scotland. Play off of color definitely is an intentional signature with our collections, as we think this technique has inexhaustible number of the most unpredictable color combinations.

What is it like to be a young designer in your city/country?

Difficult, because Croatia is a small market and it hasn’t got a proper fashion scene. We have a lot of fashion events, but without buyers or sometimes even without people who understand anything but trash.

What place/city do you find inspiring?

London and Copenhagen

What is the concept of your collection?

The name of our collection is 4. Number 4 represents everything that is created, it is a beginning of everything material and the end of God’s creative cycle. On the 4th day God separated light from darkness by creating two lights, one to rule the day and the other to enlighten the night. Because of that we created four prints where the two of them represent the darkness and the other two lightness.

Besides the unique color spectrum you are using, the focus is also on a collage-like mix of materials. Why is this combination important?

This is important because of our tendency to give a personal touch to each and every piece we produce. We love hand craft and the texture and layers we get by combining it with color spectrum, but still keeping the clean lines.

How do you want a person to feel while he or she is wearing your collection?

Usually, the feedback that we get from our customers is that they feel some kind of a strong energy while wearing our clothes. So we guess that is the feeling we want to keep.

Did you always wanted to work in the field of fashion?

Andreja has known that she will work in the field of fashion since the age of 6 and Maja figured it out two years ago when we started to work together.

Do you have a muse? If yes, who is it and why?

We don’t have a muse.

Who is your favorite fashion designer?

Rei Kawakubo, Heikki Salonen, Henrik Vibskov, Christopher Shannon…

What is so far your greatest experience in your 'fashion' career?

Our greatest experience so far is our first big order for Australia and the production of entire collection in all sizes.

What is on your music list while your making your collection?

Nicolas Jaar – Space is Only Noise, Blur…

What made you smile today?

Our friend Jeremy Whyman and Andreja’s sister Sanja Bistricic.

What is the latest thing you bought for yourself? 

Maja: A pair of Undergroud Shoes.
Andreja: British Vogue?

What can we expect from you in the future? 

We are working constantly on our PR and sales. Our goal is to go international. Recently we worked on a collaboration with a Croatian product design studio and launched our first product – behide (some sort of a multifunctional room divider), so we would love to continue this and have a whole range of furniture. 

You can see their latest AW 2013/14 collection during FASHIONCLASH Maastricht 2013

 Photography: Sanja Bistrcic, model: Josipa Harmicar @ Midikenn Model Management, Make-Up: Ana Rajic, Shoes, Underground shoes. Branko Popovic is a fashion designer, costume designer, artist, blogger and co- founder & director of FASHIONCLASH. 

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